PURPOSE
WHY WE ARE HERE:

"To provide and expertly fit the very best selection of supremely comfortable medium to xxx wide width footwear in contemporary styling."

DEFINITION OF PEDORTHICS:
The art concerned with the design, manufacture, fit, and modification of foot appliances as prescribed for relief of painful or disabling conditions of the foot.
Dorland's Medical Dictionary

PEDORTHIC PURPOSE:
"to strive to attain the best in pedorthic care and to ensure that the welfare of the prescriber's patient supercedes any commercial consideration".
Bill Foster, Sam Weir and Joe Kidd
Bill Foster (centre) with managers Sam Weir (left) and Joe Kidd (right) at orthopedic surgeon's meeting circa 1967
Click here to enlarge

• 1953 Foster's Shoes founded in Toronto as first children's specialty shoe store by partners William S. (Bill) Foster and Thomas Henry (Hank) Newby.

• Working with local manufacturers the partners design and create special lasts (the forms or shapes that shoes are made on) that are better suited to children's growing feet.

• 1960 Foster's opens store in Winnipeg Manitoba

• Foster's gains support of medical community leading to advances in children's pediatric footwear to treat a wide range of congenital and acquired foot problems.

• 1970's Further medical advances diminish the need for specialty pediatric footwear. This combined with strong market change to canvas running shoes brings abrupt change to Foster's core business.

• Through their research efforts Bill and Hank are in forefront of bringing specialty adult pedorthic footwear to the Canadian market for those with foot problems.

• Among the first Canadian pedorthists to use heat molded "soft tissue supplement" insoles with these shoes for diabetic and arthritic patients.

• 1980 Bill helps create the Canadian Prescription Footwear Assocition (now The Pedorthic Association of Canada)

• Bill's sons John and Edward (Ted) enter the business and later become the principals of the company

• 1990's John and Ted attend weekly foot clinics in Toronto hospitals working with doctors

• John and Ted become Certified Pedorthists earning the designation C Ped. (U.S.) and C Ped (C)

• 2000's Foster's changes from a strictly pedorthic business to add lines of contemporary comfort shoes such as Kumfs and Xsensible that are more stylish to complement the pedorthic footwear

• Pedifix Footcare Products added to pedorthic repertoire that includes RX footwear modification, off the shelf and custom accommodative foot orthotics.